Rebrand: Pizzería DON ITALO
Nicolás Prado
CASE: When Don Italo started his business, the brand was meant to communicate an experienced and traditional italian character, and the idea of pizza place, trattoria, and coffee. With the years, the business has established only as pizza place, New York Style: giant pizzas with a lot of great toping flavors and a "top 10" suggested flavors.
According to their Social Media, the owner sympathy is a great business value and part of the experience that people commented a lot, so I needed to rescue that and give it a fresh redesign that would intensify the closer feeling, and keep the idea of delicious pizza perfectly made. Don Italo is a place where people can enjoy a pleaseant family and friends moments, eating a very unique pizza, sharing the experience of a giant pizza with too many ingredients to not-get-excited, and drink great natural fruit juicies.
"Tú sí sabes de pizza" / "you do know about pizza" was the Tagline that emerge from wanting to empower the clients, acknowledging how great taste they have.
One of the design goals, was to make a cheaper-to-produce-logo, according to the real final uses in the box, seals, pattern paper, bags and the other pieces. At a communication level I wanted a design that gives the feeling of quality enjoyable pizza from the hands of Don Italo: Nice, fun, likeable, desirable.
I rescued one color from the old brand, the cheese color, which is the ingredient that makes pizza a pizza, no matter what comes after. I also wanted to ad pepperoni as secondary code, because it's the most selled pizza in Don Italo and anywhere.
Store sign.
Security seal.
Corporative pattern.
Butter Paper.
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Posted Jan 13, 2024
Rebrand project for DON ITALO pizzería, a New York style pizza place.
