As Team Lead and hands-on

As Team Lead and hands-on Analyst, I drove the BI strategy for a Tier-1 Bank’s credit card launch. The challenge was competing with RAAST, which held 50% of transaction volume. I led the gap analysis that uncovered "The RAAST Switchers"—438 IT professionals buying high-value Electronics via bank transfer. I sized this 140 Million PKR opportunity and delivered a Power BI dashboard recommending a "Tech & Lifestyle" card pilot in Hyderabad to capture this specific market share.