I wanted to see how far I could push a simple idea:
a beauty website that feels as elegant as the work behind the brand.
So I went with a dark, editorial direction — soft photography, oversized typography, subtle gold details, and plenty of breathing room.
The hero section is intentionally simple.
No overwhelming animations. No unnecessary elements.
Just a strong visual, a clear message, and one obvious next step: Book an Appointment.
I’d probably build this in Framer with subtle image reveals, smooth scrolling, and a few micro-interactions to bring it to life.
Still experimenting with the direction, but I really like how the minimal approach came together.
Would you go for this kind of look for a beauty brand?
Like this project
Posted Sep 5, 2026
I wanted to see how far I could push a simple idea:
a beauty website that feels as elegant as the work behind the brand.
So I went with a dark, editorial d...