Web3 · Game

A landing page for Quack Land, a playful Web3 farming adventure where players inherit an old farm and build a new life in Soap Land.

The challenge. Web3 games often feel cold and technical, full of tokens and wallet jargon. The goal was to make the world feel friendly and fun first, and explain the blockchain side only when players are ready.

What I designed • Story-led hero. “You’re Moving to Quack Land” opens with the game’s story and characters, not with token talk, so visitors understand the vibe in seconds. • Trust strip. Supported networks and partners (Ethereum, Polygon, Celer and others) sit right under the hero to build credibility early. • World map journey. “Get Ready to Go on a Journey” shows the game map, so people can picture the places they’ll explore before reading any details. • FAQ for newcomers. Short answers to common questions like how to join and how wallet funds are used, which lowers the barrier for players new to Web3. • Meet the team and newsletter. Character-style team cards and a simple email sign-up keep the tone consistent and help grow the community.

Visual direction. A dark background with a bright yellow accent that matches the duck hero, rounded type, and a cartoon style that keeps the whole page light and approachable.

My role: Web UI/UX design, from page structure and content hierarchy to high-fidelity layout in Figma.