OJO CAFE — Branding, Packaging by Paola SantosOJO CAFE — Branding, Packaging by Paola Santos

OJO CAFE — Branding, Packaging

Paola Santos

Paola Santos

Brand Design

Packaging Designer

Adobe Illustrator

Adobe Illustrator

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Posted Nov 19, 2025

The project gained strong traction, earning features in two design publications and leading to interviews about the creative process behind Ojo Café.

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Brand Design

Packaging Designer

Adobe Illustrator

Adobe Illustrator

Paola Santos

Paola Santos

Brand Strategy & UI Design, Illustration

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Naming the business after their family name — which also happens to mean eye — naturally shaped the logo and overall art direction. The brand leans into this coincidence with playful eye motifs and quirky characters. They envision the café as a home for creative people, not just another place to hang out. The identity channels a bold, vibrant, and joyful energy that sets the tone for the brand’s future. This project is under my internship with Maine Manalansan.

YEAR: 2019