OJO CAFE — Branding, Packaging
Paola Santos
Naming the business after their family name — which also happens to mean eye — naturally shaped the logo and overall art direction. The brand leans into this coincidence with playful eye motifs and quirky characters. They envision the café as a home for creative people, not just another place to hang out. The identity channels a bold, vibrant, and joyful energy that sets the tone for the brand’s future.
This project is under my internship with Maine Manalansan.
YEAR: 2019
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Posted Nov 19, 2025
The project gained strong traction, earning features in two design publications and leading to interviews about the creative process behind Ojo Café.
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