Winter Night Market Rebrand
Tasya Rusli
I'm currently working on a personal project to rebrand the Winter Night Market in Melbourne, Australia. I've created a comprehensive brand book along with mockup designs and deliverables. The revamped brand now exudes a more lively, playful, and youthful vibe. I've introduced a new slogan to capture the essence of the brand: "Your winter wonderland awaits", "Embrace the fusion", and "Spark family connections".
To get a closer look at the project, please check out the images through the link provided below.
Brand Book - detail of the logo
Brand Book - new slogans
Poster Deliverables - street poster information
Brand book - Merchandise Deliverables
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Posted Jan 19, 2024
Rebranding a well known brand into more fun, playful theme. Winter Night Market is a place full with foods and entertainment
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