Winter Night Market Rebrand

I'm currently working on a personal project to rebrand the Winter Night Market in Melbourne, Australia. I've created a comprehensive brand book along with mockup designs and deliverables. The revamped brand now exudes a more lively, playful, and youthful vibe. I've introduced a new slogan to capture the essence of the brand: "Your winter wonderland awaits", "Embrace the fusion", and "Spark family connections".

To get a closer look at the project, please check out the images through the link provided below.