Luxury Lighting Brand Identity Project
Ali K
Luxury Lighting — Premium Brand Identity System (DOHS Studio & AETRIS)
Designed premium logo systems for two luxury lighting brands — DOHS Studio and AETRIS Lighting Co. — inspired by architectural lighting and modern editorial aesthetics. Deliverables included primary and alternate logos, monogram and wordmark refinement, typography direction, color exploration, and concise brand guidelines to support consistent use across web, print, packaging, and social applications.
Premium logo systems designed for two luxury lighting brands with editorial-inspired visual direction.
Project Overview
This project focused on creating two premium logo systems for DOHS Studio and AETRIS Lighting Co., both positioned within the luxury architectural lighting industry.
As a Logo & Brand Identity Designer, I developed refined, typography-led logo systems designed to feel modern, editorial, scalable, and highly recognizable across digital, print, and future brand applications.
Custom logo and typography refinement built for scalable architectural brand recognition.
Tools & Process
Developed custom logo systems aligned with each brand’s positioning, audience, and long-term visual direction
Refined typography, optical kerning, spacing, proportions, and serif details to create distinctive premium logo designs
Designed supporting monograms and secondary logo assets to extend the core logo into flexible applications
Built organized, production-ready logo packages for consistent implementation across digital, print, signage, and presentations
Scalable monogram and logo systems developed for digital, print, signage, and future applications.
Premium brand presentation combining modern editorial aesthetics with luxury hospitality influence.
Brand Strategy
The visual direction was built around:
Premium logo systems inspired by luxury hospitality, architectural minimalism, and editorial typography
Creating distinctive logo designs with strong typographic character and long-term recognition
Building scalable logo foundations capable of expanding into future digital, packaging, and branded applications
Ensuring all logo variations, monograms, and typography work together as one cohesive visual system
Refined logo enhancement and typography system created for AETRIS Lighting Co.
Deliverables
Custom logo systems developed for DOHS Studio and AETRIS Lighting Co.
Primary logos, secondary variations, custom monograms, and scalable logo assets
Black, white, and accent-color logo versions optimized for digital, print, and signage
Typography refinement and professional brand presentation assets
Production-ready final logo files including AI, EPS, SVG, PDF, PNG, and JPG
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Posted Jul 3, 2026
Designed premium logo systems for luxury lighting brands DOHS Studio & AETRIS.
