MVP and Marketing Strategy
Amrita Singh
NAME: Sarthi (or "Sarthi ki Pukar") - Emotional Support Mobile Application
OBJECTIVE:
Create an accessible mental health support platform specifically designed for rural Indian communities
Bridge the gap between mental health resources and rural populations
Reduce mental health stigma through culturally sensitive digital solutions
Provide emotional support and wellness resources in local languages
PAIN POINTS:
User Challenges:
Limited access to mental health professionals (1:100,000 ratio in rural areas)
High treatment gap (70-95% in rural areas)
Stigma around mental health discussions
Financial stress and unstable livelihoods
Poor internet connectivity
Limited digital literacy
Language barriers
System Challenges:
93% of rural population lacks mental health infrastructure
Less than 10% telemedicine adoption
75% of population lives in areas with limited access to mental health professionals
$1 billion+ economic loss due to untreated mental health conditions
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Posted Dec 23, 2024
Sarthi is a mental health support mobile application designed specifically for rural Indian communities. This innovative platform addresses the critical gap in
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