Rooba.Finance is India's first full-stack blockchain

At Rooba.finance, focusing on their research, onboarding process, token functionality, and marketing website development: Revolutionizing DeFi with User-Centric Design Rooba.finance set out to create a decentralized finance (DeFi) platform that would make crypto investing accessible to both novice and experienced users. The challenge was to simplify complex DeFi concepts while providing robust functionality and ensuring security.

Research Phase:

Market Analysis:

Conducted a comprehensive analysis of existing DeFi platforms

Identified key pain points: complexity, high entry barriers, and lack of user education

User Research:

Surveyed potential users across different crypto experience levels

Conducted in-depth interviews with 50 active DeFi users

Key finding: 72% of potential users found existing platforms too complex

Competitive Analysis:

Analyzed top 10 DeFi platforms for features, UX, and user onboarding

Identified gaps in the market for a more user-friendly approach

Onboarding Process Design:

Persona Development:

Created three main user personas: Novice Nate, Intermediate Irene, and Expert Ethan

Tailored onboarding experiences for each persona

Stepped Approach:

Developed a 5-step onboarding process:

Account Creation

KYC Verification

Wallet Connection

Platform Tour

First Investment Guide

Interactive Learning:

Implemented gamified tutorials explaining DeFi concepts

Created an AI-powered chatbot to assist users during onboarding

Progress Tracking:

Designed a progress bar to motivate users to complete onboarding

Implemented rewards for completing each step (e.g., small token bonuses)

Token Functionality:

Token Design:

Built New create token functionality with utility across the platform

Implemented staking, governance, and fee reduction mechanisms

Smart Contract Development:

Developed and audited smart contracts for token interactions

Implemented multi-sig wallets for enhanced security

User Interface:

Designed intuitive interfaces for token management

Created visual representations of token flows and staking processes

Marketing Website:

Content Strategy:

Developed a content hierarchy focusing on education and platform benefits

Created an extensive FAQ section and knowledge base

Design:

Implemented a clean, modern design with a focus on accessibility

Used animations to explain complex DeFi concepts visually

Responsive Development:

Ensured full responsiveness across devices

Optimized load times, achieving a 95+ PageSpeed score

SEO Optimization:

Implemented comprehensive SEO strategies

Created a blog with regular, high-quality content on DeFi topics

Results:

Onboarding Success:

85% completion rate for the onboarding process

40% reduction in support tickets related to getting started