Marketing ROAS & Optimization
Tanmay Debnath
Data Scientist
Data Visualizer
Marketing Analytics Specialist
Business Question: Which marketing channels are the most effective and how to optimize marketing spend for higher ROAS
Calculated marketing spend ROAS on sales by channels (Online Video, Online Display, Paid Social)
Calculated and visualized ROAS and effectiveness for tactics like Youtube vs Tiktok for Online Video
Calculated saturation of channels (if the channel is oversaturated or undersaturated, if the channel is able to reach new customers)
Optimized spend based on channel projections, if any current spend can be shifted to other channels for higher ROAS
