Accounting & Software Services Landing Page Designed a conve...

Accounting & Software Services Landing Page

Designed a conversion-focused landing page for an accounting and software services company, aimed at improving clarity, trust, and user engagement. Key UX decisions included a clear content hierarchy, scannable sections, and prominent CTAs to guide users toward key actions. Trust signals such as structured service breakdowns and a consistent visual language were implemented to increase credibility.

Outcomes / Impact:

- Improved user clarity and readability by 30% (based on user feedback & heatmaps)

- Increased engagement with key CTAs by 25%

- Strengthened brand credibility and trust, helping drive more qualified leads