Exsale Website
Tolulope Adesodun
Like this project
Posted Mar 23, 2025
Redesigned ExSale’s Webflow site by heavily customizing a template, restructuring sections, and adding GSAP animations to better showcase their work.
Likes
1
Views
1
Clients
Exsale io
ExSale — Website Redesign & Webflow Development
Role: Webflow Developer
Industry: Content Marketing (B2B)
Focus: Website Redesign, Custom Animations, Webflow Development
Hompage
Overview
ExSale is a content marketing agency focused on creating high-quality video and graphic content, including podcasts, interviews, promotional videos, testimonials, explainer videos, and 2D animations.
The project involved redesigning their existing website using a purchased template as a foundation, then heavily customizing it to align with ExSale’s brand and showcase their work in a more engaging and elegant way.
The Challenge
ExSale wanted a website that clearly communicates their creative capabilities and presents their past work in a polished, compelling manner. While a template had already been purchased, it required significant restructuring, visual refinement, and interaction design to truly reflect the brand and support client acquisition.
My Role
I was responsible for the full redesign and Webflow development of the website, including:
Customizing and restructuring the template
Building new sections tailored to ExSale’s content and goals
Implementing custom animations and interactions
Ensuring the site felt dynamic, modern, and performance-friendly
Solution & Implementation
To elevate the experience beyond a standard template, I:
Restructured key sections to better highlight ExSale’s portfolio and services
Designed and built custom animations using GSAP, including hero animations, scroll-based interactions, and hover effects
Implemented Swiper JS for a smooth, responsive carousel on the homepage
Added custom code for advanced GSAP interactions not achievable with native Webflow tools
Ensured the final build remained clean, scalable, and responsive across devices
Portfolio Page
Outcome
The redesigned ExSale website presents the agency’s work in a clear, visually engaging way that supports storytelling and credibility. The use of motion and interaction helps bring their content to life, while the improved structure makes it easier for potential clients to explore their work and understand their value.
The result is a professional, conversion-focused website that has helped ExSale better showcase their portfolio and close new clients.
Looking for a custom Website?
Book a quick FREE 15 min meeting where we discuss if our offer would work for your case