That Girl — Packaging, 3D & Brand System

Sunless tanning products are often coded through saturated tropical visuals, artificial orange, or fitness-led cues. This project set out to give an alcohol-free tanning mousse with skincare benefits a more considered beauty position: premium, clear, and memorable.

Brand and visual direction

Packaging and label-system design

Typography and information hierarchy

3D product visuals and art direction

The design direction draws from a refined summer: black and ivory, glowing skin, sun shadows, sand texture, seaside hotels, and restrained resort references. High contrast and clean typography create a confident visual language while keeping the product’s key information easy to scan.

The visual territory moves the product away from familiar self-tanner codes and toward an edited beauty ritual. The references are solar but controlled, balancing aspiration with a sense of ease.

The label system was built to communicate a lot with restraint. On the front, brand, variant, and product attributes land quickly. On the back, hierarchy, spacing, and distribution keep detailed information readable without turning the pack into noise.

Warm light, clean compositions, and tactile cues put the packaging in context. These applications show how the system carries from the label into editorial scenes, close-ups, and SKU variations.

The 3D renders extend the visual system beyond flat packaging, giving the product a consistent presence across close-up details and broader campaign-style scenes.

The finished system gives the product a more premium, consistent visual presence. It makes key attributes easier to read and creates a recognisable identity with a restrained, modern beauty sensibility.