An Author of Beauty Carol’s Daughters, an Inspiring Story of Success

PHOTOGRAPHED BY: CAROL’S DAUGHTERS WRITTEN BY: JESSE ADUMA

C arol’s Daughters is a cosmetics company that produces goods such as body & skincare and hair products for women. Since its founding in 1993, Carol’s Daughters has been deeply loyal and committed to delivering the highest quality products, offering their customers nothing but the best products made with love from the entire Carol family. ABOUT THE FOUNDER Lisa Price’s journey began like that of many entrepreneurs—with curiosity, determination, and a firm belief that products made with love and that deliver what they promised will find their following. The company was born of the founder’s love for fragrance and passion and scent alchemy, which formed the foundation of her high-performing products. In 1993, Price, with a gentle nudge from her mother Carol, began to sell her products in a cramped kitchen with only a hundred dollars in cash. Operating out of a cramped little kitchen, Price created a collection that would be the foundation for a beauty empire. Price then began selling her products at flea markets and, later, out of her living room. Not long after, positive words began to spread for early iterations of almond cookie, black vanilla hair smoothie, and hair milk, all of which are core parts of the brand’s identity today. Over time, word of her product spread, with celebrities such as Jada Pinkett-Smith, Erykah Badu, Halle Berry, and Rosie Perez becoming loyal customers, consequently increasing the standing of Lisa’s products.