Purelife Labs is a company from Poland engaged in the production of supplements, vitamins, and minerals. Their values lie in providing the highest quality products that support a healthy lifestyle.

They approached me with an issue regarding a poorly designed store in terms of UX. Initially, they sought only an analysis and feedback on their design, but after my presentation, they asked me to prepare wireframes that they will later implement in-house.

UX/UI Optimization for ecommerce

Wireframes

UX Design

Information Architecture

Purelife Labs requested a redesign of their landing page with some business crucial aspects to focus on:

Sales Boost - In order to boost sales of ready-made mineral and vitamin packages

Improved Exposure - Better exposure for best-selling products

Showing brand values - Showcasing the brand’s premium character as that prioritizes quality

Purelife Labs has identified several key areas for enhancement within their e-commerce platform:

Store navigation - Enhancing online store’s navigation, creating a smoother, more intuitive experience. This upgrade aims to simplify product exploration and improve overall shopping satisfaction.

Upselling at shopping cart level - Boosting sales by suggesting additional items directly in the shopping cart, enhancing the value for customers during checkout.

Streamlining the purchasing process - Streamlining the purchasing journey, cutting unnecessary steps for a seamless experience. The goal: enhance satisfaction and loyalty by simplifying product selection to checkout.