Purelife Labs* is a company from Poland engaged in the production of supplements, vitamins, and minerals. Their values lie in providing the highest quality products that support a healthy lifestyle.

They approached me with an issue regarding a poorly designed store in terms of UX. Initially, they sought only an analysis and feedback on their design, but after my presentation, they asked me to prepare wireframes that they will later implement in-house.

Purelife Labs requested a redesign of its landing page with some business crucial aspects to focus on:

To boost sales of ready-made mineral and vitamin packages

Better exposure to best-selling products

Showcasing the brand’s premium character as prioritizes quality

In the case of e-commerce, Purelife Labs requested:

store navigation's improvement

to add upselling at the shopping cart level

to streamline the purchasing process