What if fragrance weren't sold

What if fragrance weren't sold but experienced? That question became the foundation of AURA / KINETIC—a conceptual luxury fragrance house designed as an immersive digital experience rather than a traditional e-commerce website. Every section was crafted to tell a story: from editorial layouts and interactive scent visualization to kinetic motion, experimental typography, and a design system inspired by museums, laboratories, and luxury fragrance campaigns. Built entirely in Squarespace using custom typography, creative block compositions, and platform-native tools to explore how far the platform can be pushed creatively. Excited to share my submission for the #SquarespaceChallenge.