About The Project

Our Goal was to create a dynamic and inclusive website and email campaign for Femme Flex Pilates, a women-led Pilates gym dedicated to empowering women through the transformative practice of Pilates. The goal was to reflect the brand's values of inclusivity, community, and empowerment while engaging and inspiring current and potential members. We did this by firstly implementing a bold and inviting colour scheme that would seperate Femme Flex from its competitors that opted for a more natural earth tone colour scheme, we thought this would be important as it will make Femme Flex stand out from their competitors, be easily distinguishable and align to the brands core values of empowerment. Alongside the colour scheme it was important for us to highlight the diversity and inclusivity of the brand through imagery. We did this by showing a wide range of people from different sizes, backgrounds & races to show how inclusive Femme Flex is. This core aspect runs through the web design and email campaign.