Project background: A client from France approached me with a request for a UX-focused redesign for a PropTech startup. 

My client founded his startup Sezame a year and a half ago and is successfully promoting it in the French market. The company provides home lending services to low-income people.

Thanks to my client's company, users go through the stages of document verification, housing selection, financial planning, and further support using the platform. According to the company's flow, users choose the home they want to buy and rent it for 3 years, making a deposit and paying rent every month. After the specified time and after the payments have been made, the users become legal owners of the property. 

Throughout the entire process, the user is accompanied by an advisor who helps them manage their finances and resolve all legal issues. 

The product is a SAAS platform with an end-user interface. The HubSpot CRM system is used instead of an Admin Panel.

- Review and architect new UX for a User interface on the platform

- Develop and apply new UI according to the new branding of the platform

- Conduct deep UX research to define Buyer Personas and make improvements to the platform logic

- Expand the platform’s functionality to decrease the number of clicks for End Users, make the User path shorter, and make the platform the only source of information for users as now the user needs to perform many actions outside the system, which reduces the conversion rate on the platform

- Redesign the Landing page and especially the quiz for prospects to increase the conversion rate

- Architect new UX including accessibility principles as 5% of users are people with disabilities

- Restructure UX and deal with a large amount of information, legacy documentation, and approval processes

- Implement Open-banking functionality and develop a simulator for financial calculations