Part-Time Product Design Intern

Mesh is a fashion-tech startup aiming to combat overconsumption the fashion industry by creating sustainable modular pieces that consumers can DIY to create their own accessories.

Mesh offers various DIY modular kits, allowing users to tailor their accessories by choosing from a variety of modular components. This customization feature gives users the flexibility to mix and match shapes according to their preferences. However, this customization freedom poses a potential challenge on Mesh's website, where images alone make it difficult for users to gauge critical details, especially size.

This gap in understanding poses a potential risk, leading to challenges such as returns and customer dissatisfaction. Bridging this informational divide is crucial to ensuring a seamless and satisfying user experience.

The integration of 3D modeling stands as a potential strategy in overcoming size ambiguity challenges on the website. This approach provides users with a comprehensive, three-dimensional view of each modular piece, offering a dynamic exploration of how components interact. By allowing users to have a hands-on interaction, 3D modeling has the potential to transform the Mesh experience by allowing the customer to make control of their customization and creation journey.

The consumer analysis for Mesh shows a market eager for sustainable and personalized fashion experiences and the willingness to pay for these experiences over the typical fast fashion counterparts. With a target audience of environmentally conscious millennials and Gen Z, I delved into the psyche behind consumer behavior especially in height of the COVID-19 pandemic. The data-driven insights guide possible focus areas in which Mesh can leverage to increase awareness and sales.