YES Mood Zone — Backpack Launch Campaign by Arsenii Artemiev

Product Design Consultant

Paid Marketing Specialist

Presentation Designer

3D Renderer

Photo Retoucher

Photo Editor

Print Designer

Editorial Designer

Fashion Designer

Advertisement Designer

Presentation Designer

3D Renderer

Photo Retoucher

Photo Editor

Print Designer

Editorial Designer

Adobe Photoshop

Adobe Illustrator

Adobe Firefly

Adobe Photoshop

Adobe Illustrator

Adobe Firefly

YES Mood Zone — Backpack Launch Campaign

Art Direction | Design | Copywriting

Project Description: This campaign was created to promote a new line of expressive backpacks for teenagers under the brand YES. The goal was to speak the language of the Gen Z audience — ironic, bold, and self-aware — through a series of key visuals, close-up feature shots, and modular product storytelling.

The visual story combines clean studio lighting with dynamic graffiti-inspired props to reinforce the youthful energy and flexible identity of the product. The campaign celebrates individuality with the tagline: "Everything depends on your mood!" / "Everything depends on your mood!".

Product features were emphasized using informal Ukrainian taglines that were invented for each slide, which reflect the real and easily understood tone of teenagers.

About the product Each tagline on the backpack patches and pins allows the wearer to reflect their current mood, creating a unique, personal connection to the product.

Creative Roles:

Art Direction – Arseniy Artemiev

Graphic Design – Arseniy Artemiev

Copywriting (Ukrainian ad. slogans) – Arseniy Artemiev

Concept & Strategy – Arseniy Artemiev

Thank you for your support, I really appreciate it.

See you soon in the next projects.

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Posted Sep 15, 2026