This project showcases the creation of a modern, high-conversion landing page for TradoxVPS, a fictional virtual private server company. The goal was to build a user experience that is both visually engaging and easy to navigate, leading visitors directly to the information they need to make a purchasing decision.

My design process began with exploring various color combinations to establish a modern, trustworthy, and tech-focused brand identity. With a palette chosen, I then focused on the most critical element: the hero section. I developed multiple variants, experimenting with different layouts, headlines, and call-to-action buttons to find the one that best grabbed attention and communicated the company's value instantly.

To make the page even more dynamic and engaging, I created custom illustrations and brought them to life using Lottie animations. These subtle, yet powerful, animations enhance the user experience without slowing down the page, adding a layer of professionalism and polish.

Finally, with the core style locked in, I expanded the design to the rest of the page. I created sections that clearly showcased key benefits and features, as well as a transparent pricing structure, guiding the user through a seamless journey from first impression to final purchase.