Client: Burgereria - A San Antonio burger joint with a rich history (since 1960...something!) and a passion for unique sauces.

Project: Website Redesign

My Role: Lead UX/UI Designer - responsible for research, design, and implementation.

Problem: Burgereria's existing website was outdated, difficult to navigate on mobile, and didn't effectively showcase their menu or brand personality. As a result, online orders and reservations were low.

Objective: To create a modern, user-friendly website that reflects Burgereria's vibrant brand, highlights their delicious food, and drives a 30% increase in online orders and reservations within the first quarter.

User Research: We conducted user interviews with 20 regular Burgereria customers, as well as analyzed competitor websites and social media engagement.

Persona: We created a persona named "Maria," a 28-year-old local professional who enjoys trying new restaurants and values convenience. Maria wants to easily view the menu, make a reservation for Salsa Saturdays, and potentially order sauces online.

Ideation: We started with a brainstorming session to map out the key features and user flows for the new website. We focused on creating a visually appealing experience that showcased Burgereria's food and highlighted its unique story.

Wireframing & Prototyping: We created low-fidelity wireframes to outline the website's structure and user navigation. Then, we moved on to high-fidelity mockups using Figma, focusing on:

Usability Testing: We conducted usability testing with 10 target users to gather feedback on the prototype.

Iterations: Based on the feedback, we made the "Shop Sauces" button more prominent, added ingredient lists and spice level indicators to the sauce descriptions, and implemented other smaller UI tweaks.

Showcase: The final website features a clean, modern design that is fully responsive on all devices. It's easy to navigate, visually appealing, and effectively showcases Burgereria's unique brand and delicious food.

Within the first quarter after launching the new website, Burgereria saw a:

Client Quote: "The new website has been a game-changer for our business! Our online orders and reservations have skyrocketed, and customers are constantly telling us how much they love the new design." - Chef [Made-up name], Owner of Burgereria.

Challenges: Balancing the need for visual appeal with usability. Ensuring the website loaded quickly despite high-quality images.

Solutions: Optimized images for web, implemented lazy loading, and prioritized clear navigation and call-to-action buttons.

Lessons Learned: The importance of user testing in identifying usability issues and the value of investing in high-quality food photography.

Next Steps: Plan to implement a loyalty program to encourage repeat online orders.

This is a fictionalized example, but it demonstrates how you can create a compelling case study even with limited information. The key is to use the available visuals to inspire your narrative and focus on highlighting the design process, key decisions, and the (imagined) positive impact on the client's business. Remember to always be ethical and transparent when presenting real-world case studies.