A lot of law firm sites open with a gavel photo and a wall of practice areas. We wanted the opposite: a site where a worried visitor can reach a lawyer fast.
Hale & Ward homepage hero
Built around one action
The headline is set big in an editorial serif, and the first thing next to it is a "Book a consultation" button. A green "Chat with a lawyer" button follows you down every page, because in a lot of the markets this is for, people reach a lawyer on WhatsApp before they ever fill in a form.
Homepage sections: firm intro, results and practice areas
The palette is black, white and one deep burgundy. Results, fees and offices each got their own card style so they read at a glance.
Attorney, result, fee and office cards
17 pages
Practice areas with detail pages, attorneys with filters, case studies, a blog with a sticky table of contents, fees, careers, contact, legal pages and a 404. The sample articles are written in plain English, for business owners, not other lawyers.
Blog list and article page
It is a template, not client work, and the firm in it is made up. The Framer version is free. The full pack adds the Figma file at desktop, tablet and phone, Next.js and Astro code, and an AI layer so Claude Code or Cursor can rebrand it in one prompt.