I was brought on to lead the discovery and design of Glueup.com 's Speed Networking 2.0's feature to their global audience (beginning with America).We conceptualized what GlueUp's entry into the B2C market would look like following a product led growth framework for this new feature set with a freemium business model. We begin with sketches and wireframes and quickly moved into a clickable figma prototype that we used to rapidly validate and disprove several feature sets to ensure the design handoff to development would be swift and lean.