Aurorra by Arris: Brand Identity

Excited to share the brand identity we created for AURORA , a brand redefining footwear innovation. Powered by advanced ARRIS COMPOSITE, AURORRA™ insoles are designed to help you dominate your game and thrive in the grind. The logo design reflects AURORRA™’s focus on performance and innovation. The sleek, continuous-line typography is inspired by the flow of light, representing the seamless integration of advanced technology. 

The minimalist ‘A’ icon complements the brand’s vision of lightweight strength and durability, drawing inspiration from the Aurora Borealis—a natural wonder that is both ethereal and powerful. With versatile monochromatic variations, the logo stands out across all applications, embodying the brand’s commitment to pushing boundaries and achieving excellence. We’re proud to have brought this bold and dynamic identity to life for a brand transforming what’s possible in performance footwear. Visit their website at www.aurorra.com to explore their products

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