Visual identity for barely, a sustainable swimwear brand.

This visualization is designed to effectively showcase the main visual aspects of the brand (main logo and logo mark, color palette, typography, social media visuals, and minimal mockups).

The goal was to represent simplicity, authenticity, and raw content, focusing on colors that reflect sustainability.

The social media visuals aim to represent the brand at its core. The content features minimal use of the logo in posts to avoid overwhelming the audience. Instead, authentic and visually inspiring photos are used to potentially resonate with women.

barely's social media presence is designed to inspire both aesthetically and in driving purchases.

My design process:

I created this visual brand identity using Adobe Creative Cloud. I used Illustrator for logo design, Photoshop for mockups and social media layouts, and Premiere Pro for video editing, incorporating licensed stock footage.​​​​​​​