For STUUB Technologies, I developed a comprehensive brand identity system designed to position the company as a modern, credible technology partner while giving the brand enough personality to stand out across digital and physical touchpoints. The identity needed to work across the company’s activities in technology, manufacturing, digital solutions, and the oil and gas sector, so the challenge was balancing professionalism with a more progressive and approachable visual language.

The system is built around a strong midnight-blue foundation, supported by teal, purple, coral and warm neutral tones. Rather than allowing the brighter colours to dominate, I established a clear usage hierarchy that keeps the overall brand grounded while giving designers room to introduce energy where appropriate. I also developed a flexible graphic pattern from short, curved strokes in the brand palette, creating a distinctive visual asset that contrasts with the otherwise structured and corporate identity.