Social Media Strategy for 'The Way You See Me'

audience engagement, autism, autism representation, content strategy, digital-marketing, film marketing, neurodiversity, portfolio, social media strategy, speculative work, writing

Welcome to a showcase of strategic social media planning! As a content creator passionate about connecting unique narratives with their audiences, I believe even a developing movie concept can benefit from a clear, intentional social media presence.

This post outlines a speculative social media strategy for my own developing movie script, ‘The Way You See Me.’ It’s a character-driven dramedy exploring an autistic man’s journey through dating, self-ableism, and the search for authentic connection.

Below, you’ll find a breakdown of the film’s core concept, target audience, my chosen platform strategy, distinct content pillars, and concrete examples of social media posts. Each element is designed not only to build an engaged community around the film’s important themes but also to highlight its inherent marketability. This showcases my strategic mindset and creative approach to promoting character-driven movies.

Title: “The Way You See Me”

Logline: An introspective autistic man navigates modern dating while confronting internalized ableism, seeking genuine connection in a world that often demands conformity.

Genre: Dramedy / Indie Drama with romantic elements.

Core Themes: autism, authentic representation, the challenges of dating on the spectrum, internalized ableism, the search for belonging, and the journey to self-acceptance.

Young adults (late 20s-30s) interested in character-driven stories.

Neurodivergent individuals and their allies.

Fans of indie films that explore nuanced emotional journeys (for fans of movies that explore connection with the sincerity of The Princess Bride or the introspection of The Truman Show).

Those interested in discussions around mental health, self-ableism, and authentic relationships.

Build an engaged community around the film’s core themes even before production.

Generate authentic conversation about neurodiversity, dating, and self-acceptance.

Highlight the film’s unique perspective and its market potential as a fresh, representative story.

Attract interest from those who champion diverse and meaningful storytelling.

For ‘The Way You See Me,’ a multi-platform approach focusing on visual storytelling, community engagement, and thematic discussion would be most effective. I’ve selected Instagram, Twitter/X, and TikTok as primary channels, each playing a distinct role in connecting with our target audience:

Instagram: Ideal for visual storytelling, character mood boards (using Auden’s movie inspirations or River’s photography style), poignant quotes from Auden’s journal or Zeke’s wisdom.

Twitter/X: Perfect for fostering discussions on the film’s themes (self-ableism, dating norms, masking), sharing relevant articles, and engaging with advocacy communities.

TikTok: Great for short, relatable snippets; Auden’s internal monologues, awkward dating moments (like with Carrie), or even Zeke’s pithy advice.

Optional: Facebook groups for community building, Reddit for AMA-style discussions with me as the writer about the themes.

With these platforms in mind, the next step is to define the core content themes, or pillars, that will guide our social media narrative and allow us to connect authentically with our target audience. Here are some key pillars and sample posts:

Visual: A stylized flat lay photo featuring Auden’s red Moleskine journal, a copy of Jurassic Park (a well-loved DVD), and a pair of headphones.

Caption: Meet Auden. His emotional language? Movies. His confidant? This red journal. Dive into his world in ‘The Way You See Me,’ a story about an autistic man seeking connection in his late 20s. What movies form your “emotional architecture”? #TheWayYouSeeMe #AudenWilder #AutismInFilm #CharacterIntro #JurassicPark”

Strategic Rationale: This post aims to visually introduce Auden through his key symbol and interests, creating immediate intrigue. By asking an engaging question related to how audiences connect with movies, it starts building a community around shared emotional experiences.

Marketability Angle: Showcasing a protagonist with unique, endearing traits and a love for iconic films can draw a specific, passionate audience interested in character-driven narratives and relatable nostalgia, signaling a clear target demographic.

Text: Auden’s date with Carrie in ‘The Way You See Me’ is a masterclass in “trying to play the game” when the rules feel written in another language. He blames himself for being autistic. How do we combat self-ableism in dating, especially for neurodivergent individuals? #TheWayYouSeeMe #AutismAndDating #SelfAbleism #NeurodiverseLove

Strategic Rationale: Sparks discussion, positions film as conversation starter.

Marketability Angle: Taps into existing conversations, highlights authenticity.

Visual: A bold graphic over a gritty, urban backdrop, featuring Zeke’s quote: “The movies ain’t fake, kid. They’re just honest in a way life’s scared to be.” Attribute it to Zeke – ‘The Way You See Me’.

Caption: Straight wisdom from Zeke. Sometimes truth comes from the most unexpected voices. ‘The Way You See Me’ explores finding clarity and connection in the everyday. What unexpected wisdom has shaped your view? #TheWayYouSeeMe #Zeke #MovieQuotes #LifeLessons #IndieFilm #CharacterQuotes

Strategic Rationale: Uses a powerful quote to convey a film theme through a memorable supporting character. Quote graphics are highly shareable on Instagram and can spark reflection.

Marketability Angle: Highlights strong, quotable dialogue and memorable supporting characters, which increase a film’s depth and potential for fan engagement.

Slide 1 (Visual): A warm, candid-style photo representing Delany (or a symbolic image of an anchor). Text overlay: “Delany: The Anchor.”

Slide 2 (Text Graphic): Auden’s VO quote: “I thought if I was quiet enough, agreeable enough, maybe someone would choose me. But I was already someone worth choosing.”

Slide 3 (Visual/Text): A symbolic image representing platonic love or clarity. Text: “Her profound, non-romantic love is the mirror Auden needs for self-acceptance. ‘The Way You See Me’.”

Caption: It’s not always romantic love that changes us. Sometimes, it’s the friend who sees us clearly. Delany’s role in Auden’s journey in ‘The Way You See Me’ explores the power of acceptance in finding oneself. #TheWayYouSeeMe #FriendshipGoals #SelfAcceptance #Neurodiversity #PlatonicLove

Strategic Rationale: Explores nuanced relationship, promotes emotional intelligence of the film.

Marketability Angle: Appeals to audiences interested in complex relationships, positions film as emotionally mature.

Visual: A simple, clean graphic with the term “Self-Ableism” and a brief definition or a question mark.

Copy: What is self-ableism? For many autistic individuals, like Auden in ‘The Way You See Me,’ it’s the internalized belief that their autistic traits are flaws to be hidden or “fixed.” It’s that voice saying you’re “too much” or “not enough.” Our story aims to shed light on this often unspoken struggle and the journey towards self-acceptance. What does authentic representation of such internal conflicts mean to you? #TheWayYouSeeMe #SelfAbleism #Autism #MentalHealthAwareness #RepresentationMatters

Strategic Rationale: This post educates the audience on a core theme of the film, positioning the project as thoughtful and socially conscious. It invites deeper engagement on platforms like Facebook or LinkedIn where longer discussions can thrive.

Marketability Angle: Demonstrates the film’s potential to contribute to important social conversations, attracting audiences interested in meaningful content and potentially garnering press or festival attention for its thematic depth.

Visual: A photo of conceptual writing space. A notebook, a pen, maybe some movie memorabilia that inspired Auden’s character.

Caption/Tweet 1 (of a thread): Crafting Auden’s voice for ‘The Way You See Me’ has been a journey into understanding the nuances of masking and the deep yearning for genuine connection that many autistic individuals experience. It’s more than just a script; it’s an exploration… (continue for a few tweets if a thread).

Strategic Rationale: This “behind-the-scenes” approach from the writer builds a personal connection with the potential audience, fostering trust and authenticity around the project’s development.

Marketability Angle: Showcases the writer’s passion and commitment to the story, which can be a compelling factor for industry professionals looking for projects with a strong, authentic voice behind them.

In essence, this social media strategy for ‘The Way You See Me’ demonstrates a clear path to cultivating an engaged community around its poignant themes of autism, self-ableism, and the quest for genuine connection. By leveraging targeted platforms, distinct content pillars, and authentic sample posts (as illustrated above), this approach is designed to spark meaningful conversation, showcase the film’s unique market appeal, and ultimately prepare ‘The Way You See Me’ to resonate deeply with its intended audience. It underscores the potential for thoughtful, character-driven stories to find their place and make an impact when supported by an equally considered and authentic online presence.