Integrated Marketing Campaign Development

Project Overview: I spearheaded the development and execution of an integrated marketing campaign aimed at boosting brand awareness and driving customer engagement across multiple channels. By aligning marketing, sales, and product teams, the campaign delivered consistent messaging and resulted in significant lead generation and customer conversions.

Roles & Responsibilities:

Product Management: Collaborated with product and marketing teams to ensure the campaign aligned with overall product strategy and business objectives. Defined key campaign metrics and set targets.

Project Management: Developed the campaign timeline, budget, and resource allocation plan. Coordinated cross-functional teams, tracked campaign progress, and managed any issues or delays.

Copywriting: Created persuasive copy for campaign assets including email newsletters, landing pages, social media posts, and ads. Ensured messaging was consistent and aligned with the campaign’s goals.

Tools Used:

Project Management: Trello, Asana (for task management, timelines, and collaboration)

Marketing & Design: Canva, Adobe Creative Suite (for creating promotional materials and visual assets)

Analytics & Tracking: Google Analytics, HubSpot, Hootsuite (for tracking campaign performance and engagement metrics)

Email Marketing: Mailchimp, ActiveCampaign (for email campaign automation and segmentation)

Key Achievements:

Successfully increased lead generation by 40% and improved conversion rates by 20% within the first month of the campaign.

Developed a multi-channel strategy that included email, social media, and paid ads, resulting in a 50% increase in customer engagement.

Optimized marketing spend, resulting in a 15% reduction in cost per acquisition (CPA) while maintaining a high ROI on campaign efforts.