Native Pet — 30s Hero TVC | Commercial Video Editing

This 30-second commercial for Native Pet combines polished brand cinematography with playful user-generated pet footage to create a fast, energetic, and personality-driven spot.

The edit moves between cinematic product shots, lifestyle scenes, vertical phone clips, multi-panel layouts, and rapid pet montages to keep the visual rhythm constantly changing. Several sections use split-screen and collage-style compositions, allowing multiple UGC moments to appear at once while maintaining a clean, intentional layout.

Product close-ups and feeding scenes establish the brand clearly, while the lighter pet footage adds humor and relatability. The pacing gradually builds through increasingly dense montage sequences before resolving into a simple, high-impact Native Pet end card.

The project demonstrates commercial editing, UGC integration, split-screen composition, montage pacing, product presentation, visual rhythm, and branded finishing within a concise TVC format.