Social Media Promo Video for Pumpkin Plus Supplement

This project is a short-form promotional video for Fera Pets’ Pumpkin Plus supplement, designed for social platforms such as Instagram Reels and TikTok.

The edit combines veterinarian-led talking-head footage with product close-ups, lifestyle B-roll, feeding shots, and pet-focused visuals to keep the pacing dynamic and engaging. A strong opening hook is used to capture attention quickly, followed by clean captions and animated benefit callouts that highlight key messages such as regularity, healthy digestion, and support for good gut bacteria.

The video is structured to balance education with product promotion, using fast but natural cuts, visual variety, text hierarchy, and branded product moments without making the content feel overly commercial. Motion graphics and on-screen text help organize the information clearly, while close-up product shots reinforce brand recognition throughout the piece.

The final result is a concise, polished, and platform-ready social video focused on clarity, retention, and effective product storytelling.