Bold & Rustic – Luxury Shopify Store for Wedding Rings
Portfolio project
Verified paid workView completed work
Overview
Bold & Rustic is a jewelry brand selling handcrafted wedding bands made from meteorite, antler, gold and other rare materials.
I developed their Shopify store with a premium, dark aesthetic that matches the craftsmanship of the rings and helps couples buy with confidence.
The Challenge
Wedding rings are emotional, high consideration purchases. The store needed to:
Feel luxurious and match the handcrafted product
Help shoppers browse by material and style
Answer trust questions about shipping, returns, sizing and warranty
Tell the brand story behind the materials
Approach
Luxury dark theme
A deep charcoal and gold color system, elegant serif headings and moody product photography give the store a premium feel.
Split hero with story
The hero pairs a lifestyle image with the line Wear the universe on your finger, introducing the rare materials from the first screen.
Material based collections
Collections for best sellers, meteorite rings, gold wedding rings and antler rings make browsing simple.
Trust and concept sections
Cards for free shipping, easy returns, warranty and customer service, plus an Our Concept story section, address buyer hesitation.
Technical Implementation
Shopify theme customization in Liquid, HTML, CSS and JavaScript
Announcement bar and animated trust marquee
Collection grid, trust cards and brand story sections
Ring sizer, gift cards and couples ring sets navigation
Responsive layouts for desktop and mobile
Outcome
Bold & Rustic now has a Shopify store that feels as unique as its rings, guiding couples from inspiration to purchase with confidence.
🌎 Live website: https://boldandrustic.com/
0 likes · 0 views · Nov 15, 2026
Premium dark Shopify store for Bold & Rustic, a handcrafted wedding band brand, with gold accents, ring collections and trust focused sections.
Timeline
May 15, 2025 - Jul 31, 2025
