POWERCELL — Superhero Panda Video Campaign

POWERCELL – AI-Generated Video Campaign

This project was a full-stack creative journey — from concept to final export — promoting POWERCELL, an energy drink brand targeting active, fast-paced audiences.

🐼 Concept

Developed the idea of a superhero panda character embodying power, speed, and ambition. The goal was to create a strong visual identity and boost brand awareness with an unforgettable mascot.

🧠 My Role

• Audience research & campaign strategy

• Concept development & scriptwriting

• Character design using AI tools

• Animation & motion editing

• Music composition (Suno AI)

• Video production & final edits (CapCut)

⚙️ AI Tools Used

MidJourney · Stable Diffusion · Runway · Kling · Lumalabs · Suno · Hailuo · Minimax · Krea

✨ Result

The campaign successfully captured audience attention, increased engagement, and received enthusiastic feedback from the client. The panda character became a memorable visual symbol of the brand’s energy and mission.