POWERCELL — Superhero Panda Video Campaign
Nadine Kabanova
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Posted Sep 15, 2025
Created full-cycle AI video campaign for POWERCELL — from script to design, animation & music — boosting brand memorability with a superhero panda.
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Timeline
Aug 1, 2024 - Oct 10, 2024
Clients
FoodWay
POWERCELL – AI-Generated Video Campaign
This project was a full-stack creative journey — from concept to final export — promoting POWERCELL, an energy drink brand targeting active, fast-paced audiences.
🐼 Concept
Developed the idea of a superhero panda character embodying power, speed, and ambition. The goal was to create a strong visual identity and boost brand awareness with an unforgettable mascot.
🧠 My Role
• Audience research & campaign strategy
• Concept development & scriptwriting
• Character design using AI tools
• Animation & motion editing
• Music composition (Suno AI)
• Video production & final edits (CapCut)
⚙️ AI Tools Used
MidJourney · Stable Diffusion · Runway · Kling · Lumalabs · Suno · Hailuo · Minimax · Krea
✨ Result
The campaign successfully captured audience attention, increased engagement, and received enthusiastic feedback from the client. The panda character became a memorable visual symbol of the brand’s energy and mission.