Find. Book. Celebrate Eventpark is an innovative platform designed to connect event organizers with trusted vendors. It simplifies event planning by offering tailored vendor recommendations, secure payment options, and a seamless booking experience. Our goal is to become the go-to marketplace for event planning across all major cities. Strategy We approached Eventpark’s brand identity with a dual lens: Trust & Professionalism: Establishing Eventpark as the go-to marketplace for serious event organizers, vendors, and enterprises. Celebration & Community: Capturing the excitement, vibrancy, and humanity at the core of every event. This balance became the foundation of the identity system.

Design At the heart of the system is a radial ‘E’, a gathering symbol inspired by community clusters and ribbons that tie gift boxes. This flexible mark became the brand's anchor. Ribbon Motif: a dynamic asset derived from the logo, representing connection and flow. Confetti Pattern: abstract celebratory elements, adaptable across UI, print, and success states. Color Palette: a balance of trustworthy blues with vibrant accents for energy and optimism. Typography: clean, modern sans-serif for legibility and approachability. This flexible identity system works seamlessly across product UI, marketing, and community touchpoints.