Nebula - Brand Identity for DeFi company

A brand isn’t just a mark—it’s an experience. With Nebula, we crafted a bold and kinetic identity that extends beyond the logo into a powerful visual system.

These promotional assets capture the essence of DeFi: fluid, fearless, and in constant motion. No banks. No middlemen. Just pure financial evolution.

Yet, everything has started with a logo (frankly speaking, from a deep dive into the strategy and ideation).

Inspired by cosmic formations, the mark embodies observation, security, and financial flow.

The eye-like structure isn’t just aesthetic; it reflects Nebula’s mission to oversee and safeguard decentralized assets.

Here are some concepts our team thought about during the creation of the brand's identity.

A brand identity isn’t just made of a logo — it’s a living system. Below, you can witness how Nebula comes to life through merch, translating the brand’s motion-first visual language into tactile, everyday objects.

Merch is more than a cool extra — it’s a vital touchpoint. Every bottle, tee, or sticker reinforces your brand's story, values, and style. When done right, it builds recognition, sparks connection, and travels far beyond the screen.

Incredible team of this project:

Dima Alimov — Concept idea, graphic design

Illya Bilyk — 3d, animation

Denys Koloskov — web design