Northwell Health's Digital Patient Experience Transformation

RJ Urquhart

Frontend Engineer
Design Systems
Digital Accessibility
Drupal
HTML5
Sass
Phase2
Northwell Health
Northwell Health | Establishing the Gold Standard for the Digital Patient Experience
Northwell Health | Establishing the Gold Standard for the Digital Patient Experience

RJ: Inclusive Design Developer

As the largest healthcare system in New York, Northwell Health sought to revolutionize its Digital Patient Experience (dPx). I worked as part of the team at Phase2 to help create an inclusive, intuitive, and scalable digital platform that transformed how patients interact with their healthcare providers. From design systems to component-based development, the focus was to improve accessibility, user experience, and operational efficiency for millions of users.

Key Contributions

Developed and maintained a component-based design system that provided consistent, high-quality user interfaces across Northwell Health’s entire digital ecosystem, including both web and mobile applications.

Collaborated with UX designers and accessibility specialists to ensure all components adhered to accessibility standards, making healthcare information and services available to all users, including those with disabilities.

Enhanced features like search functionalities, appointment booking, and billing interfaces, ensuring that these high-traffic areas were optimized for usability and inclusivity.

Integrated accessibility best practices into both front-end development and design, focusing on aspects like color contrast, keyboard navigation, and screen reader compatibility, ensuring an accessible experience for all users.

Contributed to the development of Northwell’s flagship mobile app, which now serves 60,000+ registered users, saving 80,000 staff hours annually through seamless digital interactions.

Impact

5x reduction in content creation costs through efficient design system implementation.

Over 80,000 hours of staff time saved annually, with improved patient engagement and self-service capabilities, such as online appointment booking and digital billing.

A robust and accessible digital ecosystem that serves over 11 million people in the New York area, providing users with frictionless healthcare experiences.

Skills Used

Accessibility Audits

Component-Based Design & Development

User Experience (UX) Optimization

Front-End Development (HTML, CSS, JavaScript)

Mobile App Development

Cross-Functional Collaboration

A Design System, and Style Guide

Built on the findings of a thorough UX audit, Phase2 created a digital style guide and accompanying component-based design system to enable intentional, high-quality, branded experiences at scale. The style guide, based on Northwell Health’s brand identity, translates their newly established design elements into a digital format. Now, teams can easily grab design elements from the digital style guide and build new pages while maintaining brand integrity across their ever-growing ecosystem.

Northwell Design System based on Northwell Health’s brand identity
Northwell Design System based on Northwell Health’s brand identity

Northwell Health’s app provides consumers full control of their healthcare journey in an on-brand and industry-leading user experience. The app delivers the essentials of a frictionless experience including provider search, booking and managing an appointment, pre-appointment form filling, medical record access, and billing.

CASE STUDY

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