Otilia Simionescu
Driving retention and LTV through personalized CRM strategy
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Meet Otilia
Strategic CRM & Retention Lead (10+ yrs exp). I transform messy data into high-growth revenue engines using SQL modeling & lifecycle automation. Expert in Salesforce, MS Dynamics & Klaviyo, I build hyper-personalized journeys (like YIR campaigns) that scale LTV. Bridging the gap between technical data architecture & creative strategy to drive measurable ROI and loyalty.
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Leeds, UK
Fluent in English and Romanian