Onke Yeye's Work | Contra
Work by Onke Yeye
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Onke Yeye
Graphic Design | Brand Design | Motion Graphics
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LOGO D
Johannesburg, South Africa
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Johannesburg, South Africa
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Check out my cosmetic brand design. Thoughts?
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I have given the local Sriracha brand, Flaming Thai, a complete website glow-up to better showcase their bold flavors. My design approach focused on creating a clean, modern, and mobile-friendly experience that makes browsing and ordering easier than ever. I've attached a video below comparing my new design to their previous site so you can see the transformation in action. I hope this new look brings the same heat to their online presence as they bring to their sauce! @Base44 #base44giveitaglowchallenge
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The objective of this project was to breathe life into Flaming Thai, a sauce brand with a retail presence in major South African stores like Checkers, Pick n Pay, and Makro, but a previously dormant marketing footprint. Despite being stocked on major shelves, the brand had never engaged in formal marketing, creating a need for a visual identity that could compete with established giants. I conceptualized and executed the "Awesome on Everything" campaign as a 360° digital-first strategy to revitalize their social media channels and establish a premium, high-energy brand world. The work involved producing a high-fidelity suite of assets, including ten bespoke social media posters and three high-energy motion reels featuring kinetic typography and rhythmic audio synchronization. These digital assets served as the foundation for a planned rollout into Out-of-Home (OOH) advertising, designed to engage customers beyond the screen and bridge the gap between digital discovery and retail purchase.
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I designed the visual brand and launch materials for the book Land Lordikazi. The goal was to create a bold, black-and-white look that feels both modern and classic. I created a full book cover, banner, and social media posts.
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