Onke Yeye
Graphic Design | Brand Design | Motion Graphics
New to Contra
Onke is ready for their next project!
Concept Illustration for Heineken Exhibition, for the Johannesburg (Jozi) audience.
2
3
33
I designed the visual brand and launch materials for the book Land Lordikazi. The goal was to create a bold, black-and-white look that feels both modern and classic. I created a full book cover, banner, and social media posts.
0
34
The Snap Of Confidence campaign is a strategic digital and urban intervention designed to transform Johannesburg’s inner city into a world-class open-air gallery. The project aims to shift Heineken’s brand perception from a provider of global iconography to a meaningful participant in the aspirational social lives of South African tastemakers. By integrating the organic, 3D-mapped artistry of European hubs like Berlin and Ibiza with local cultural energy, the campaign introduces a responsive digital ecosystem that replaces urban grit with elevated authenticity.
0
45
The objective of this project was to breathe life into Flaming Thai, a sauce brand with a retail presence in major South African stores like Checkers, Pick n Pay, and Makro, but a previously dormant marketing footprint. Despite being stocked on major shelves, the brand had never engaged in formal marketing, creating a need for a visual identity that could compete with established giants. I conceptualized and executed the "Awesome on Everything" campaign as a 360° digital-first strategy to revitalize their social media channels and establish a premium, high-energy brand world. The work involved producing a high-fidelity suite of assets, including ten bespoke social media posters and three high-energy motion reels featuring kinetic typography and rhythmic audio synchronization. These digital assets served as the foundation for a planned rollout into Out-of-Home (OOH) advertising, designed to engage customers beyond the screen and bridge the gap between digital discovery and retail purchase.
0
54