hakan onay
Motion designer with 15+ years of proven experience.
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MCJ SHOPPING CHANNEL — Narrative Broadcast Ident
A broadcast launch ident for MCJ Shopping Channel, developed as part of the channel's international rollout in partnership with MediaSa. The piece was conceived as a multi-scene narrative — not a single logo reveal, but a story about the brand and the world it inhabits. Silhouette character animation moves through a monochrome environment with selective colour accents, each scene communicating a different facet of the channel's identity.
Responsible for the majority of 3D production and animation — scene assembly, lighting, shading, rendering, all character animation, and motion timing and polish. Creative and technical decisions throughout ensured the piece met broadcast standards while retaining a distinctive visual personality.
Employed work — MCJ Shopping Channel / MediaSa | Tools: Cinema 4D, After Effects
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Life in the UK Test 2026 — App Promotional Video
Learnify / Pure Pix
A short-form promotional video for a leading UK citizenship test preparation app, used across YouTube and social platforms. The piece introduces the app to prospective users through animated 3D phone mockups, feature callouts, and real user review cards — building from product reveal to social proof to download CTA within 18 seconds. Produced for a live product with 400K+ users and a 10K+ app store rating.
Role: Motion Designer & Video Editor
Deliverables: YouTube promotional video, social-format cut
Focus: Product animation, 3D mockup presentation, social proof integration, platform-optimised editing
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F1 BEYOND HUMAN — Cinematic Short
A 20-second cinematic piece built around a single question: what separates Formula 1 from every other sport? The film moves through five distinct visual beats — ignition, launch, precision, escalation, release — using a consistent visual language of red diagonal slashes, film grain, desaturation, and LED-style typography to unify footage drawn from real broadcast material, game engine renders, and AI-generated imagery.
The mixed-source approach was intentional — treated with a unified colour grade and grain overlay so the different origins become part of the aesthetic rather than a flaw. Personal project exploring cinematic storytelling, visual system design, and AI as a production collaborator.
Personal project | Tools: After Effects, Premiere Pro, Runway, Kling, Midjourney
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ORBIT AI — SaaS Product Demo
A 41-second product demo for an AI voice platform, built to demonstrate how a SaaS product feels when motion is treated as part of the product experience. The piece moves through three screens — homepage, Voice Library, and Create AI Voice — with 3D perspective screen tilting, glass-effect UI presentation, and animated interface elements including waveform players and parameter sliders.
Produced with a 15-second social cut alongside the main version — the same motion language adapted for a faster, feed-optimised format. The distinction between the two versions reflects an understanding of how content needs to be built differently for different platform contexts, not just cropped or trimmed.
Role: Motion Designer | Focus: SaaS product demo, UI animation, social cut adaptation, AI platform
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