Omm Prakash sahoo
Data Analyst | Canva Designer | Copywriter |website designer
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Crafted a 5-part email newsletter series for 'FutureFit Tech,' a conceptual startup specializing in AI-powered personal fitness coaching. The series aimed to educate potential users about the benefits of personalized AI coaching, build trust, and drive sign-ups for a free trial. Each email focused on a different aspect (e.g., 'The Science Behind Your Success,' 'Meet Your AI Coach'), designed to engage and convert readers.
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Designed and developed a responsive, minimalist portfolio website for a conceptual astrophotographer, 'AstroLens.' The site prioritizes stunning visual display of high-resolution imagery with a clean user interface. Key features include a full-screen image gallery, an 'About' section, and integrated contact form. The goal was to create an immersive experience that highlights the artist's unique work.
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Developed an interactive sales performance dashboard for a fictional online fashion boutique experiencing fluctuating revenue. I collected and cleaned transactional data, identified key trends in customer purchasing behavior, and visualized critical metrics such as average order value, conversion rates, and popular product categories. The dashboard provides actionable insights for inventory management and targeted marketing campaigns.
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Led a comprehensive brand refresh for a conceptual specialty coffee roaster, 'Veridian Coffee.' The project involved developing a sophisticated yet approachable visual identity, including a new logo, typography system, and a vibrant color palette inspired by coffee bean origins. I designed three distinct packaging concepts for their single-origin bean bags and created a style guide to ensure brand consistency across all future marketing materials.
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