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SHIC Skincare Content Strategy | Portfolio Description
Built and executed a complete social media content strategy for SHIC Skincare’s clinic launch, combining premium branding with performance-driven marketing.
✔️ Developed monthly content calendar
✔️ Designed launch campaign strategy
✔️ Managed social media presence
✔️ Created high-converting reels & short-form video concepts
✔️ Planned brand positioning for skincare audience
✔️ Structured content for awareness, trust & lead generation
✔️ Delivered aesthetic visual storytelling for clinic growth
Focused on blending beauty, skincare authority, and digital growth to create a strong online launch presence.
#ContentStrategy #SocialMediaManagement #SkincareMarketing #BrandLaunch #DigitalMarketing #ContentCreation #InstagramMarketing #ClinicMarketing #PersonalBranding #VideoMarketing #ReelsStrategy #SocialMediaStrategist #MarketingPortfolio #BrandGrowth #CreativeStrategy
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Souled Store Fandom Sneaker Campaign | Portfolio Description
Designed and conceptualized an interactive sneaker campaign for The Souled Store focused on fandom-led product engagement and community-driven design validation.
✔️ Built multi-design social media campaign creatives
✔️ Developed audience voting strategy for product demand testing
✔️ Created launch-focused visual storytelling for sneaker drops
✔️ Designed high-engagement Instagram poll & promotional assets
✔️ Combined pop culture fandoms with streetwear product marketing
✔️ Strengthened brand engagement through interactive content formats
✔️ Crafted conversion-oriented sneaker awareness campaigns
This project focused on merging fan culture, product innovation, and social media strategy to boost audience engagement and validate future sneaker launches.
#SocialMediaMarketing #ContentStrategy #SneakerMarketing #BrandCampaign #CreativeStrategy #InstagramMarketing #ProductLaunch #StreetwearMarketing #AudienceEngagement #VisualDesign #CampaignStrategy #DigitalBranding #TheSouledStore #PortfolioProject #MarketingCreative
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