Olowu Wuraola
AI Automation Architect | Make.com & Zapier Expert
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Project Title:
High-Velocity Lead Capture: Instant Engagement & Sales Team Alerts
Project Overview:
I developed a robust lead management pipeline designed to eliminate "lead decay." By automating the transition from initial enquiry to team notification, I ensured that every potential client receives an immediate response while the sales team is alerted the second a high-value opportunity enters the system.
The Problem:
Statistics show that responding to a lead within 5 minutes increases the chance of conversion by 9x. Most businesses, however, manually check their form entries hours or even days later. This delay results in missed opportunities and lost revenue.
The Solution (As seen in the Video):
Using Zapier as the central engine, I built a high-speed workflow triggered by a Google Form submission:
Immediate Lead Nurturing: A professionally branded welcome email is sent via Gmail within seconds of the enquiry, keeping the lead "warm" and setting a high standard for service.
Automated CRM Logging: Lead details are instantly captured and formatted into a Google Sheets database, providing a clean, organized record for sales tracking and future marketing.
Real-Time Sales Alerts: A detailed notification is pushed to a specific Slack channel, providing the team with the lead's name, needs, and contact info so they can follow up instantly.
Zero Data Leakage: Removes the risk of a lead getting "lost in an inbox" or forgotten in a spreadsheet.
The Impact:
Instant Speed-to-Lead: Acknowledgement sent to the prospect in < 2 seconds.
Enhanced Team Accountability: Real-time Slack pings ensure the team is always aware of incoming revenue opportunities.
Clean Data Architecture: No more messy manual entry; the database stays updated and accurate 24/7.
Tools Used:
Automation: Zapier
Intake: Google Forms
Communication: Gmail & Slack
Data Management: Google Sheets
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Real-Time Customer Feedback Loop: Automated Engagement & Team Alerts
Project Overview:
I designed and implemented an automated feedback management system that bridges the gap between customer input and team action. This workflow ensures that every piece of customer feedback is acknowledged instantly, documented accurately, and escalated to the right team members in real-time, preventing valuable insights from getting lost in a crowded inbox.
The Problem:
Customer feedback is "organizational gold," but it often sits unread in form builders or buried in spreadsheets. Delayed responses to customer concerns can damage a brand's reputation, while slow internal communication prevents teams from acting on critical feedback while it's still fresh.
The Solution (As seen in the Video):
I built a multi-channel automation using Zapier that triggers immediately upon a Google Form submission:
Instant Customer Gratitude: A personalized Gmail auto-response is sent to the customer, confirming receipt and setting expectations for follow-up.
Automated Data Centralization: Every response is instantly logged into a Google Sheets master database, creating a clean, searchable audit trail for future analysis.
Real-Time Team Notifications: The system pushes a formatted alert to a dedicated Slack channel, ensuring the team sees new feedback the second it arrives.
Seamless Workflow Sync: Eliminates the need for manual check-ins on form responses, allowing the team to be proactive rather than reactive.
The Impact:
Immediate Response Time: Customers receive an acknowledgment in < 1 second, significantly boosting "Brand Trust."
Eliminated Manual Data Entry: 100% accuracy in logging data, saving hours of manual copy-pasting per week.
Increased Team Agility: Real-time Slack alerts allow for instant "triage" of urgent customer issues.
Tools Used:
Automation: Zapier
Intake: Google Forms
Internal Comms: Slack
Database & Email: Google Sheets & Gmail.
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