Olanrewaju Samuel
UI/UX Designer | Crafting intuitive Wed/mobile designs
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FreshRoute is a concept grocery delivery app designed for working-class families in Lagos, Nigeria. The project began with a real client brief Amaka, founder of a small delivery service in Surulere, whose customers had zero visibility into their orders after placing them.
They called her team up to 10 times a day just to ask "is my order coming?" The anxiety was not about slow delivery. It was about silence.
I designed a complete end-to-end mobile experience across 11 screens from splash screen and phone OTP login to product browsing, cart, payment, order tracking, and order history. Every screen was built through a deliberate process:
user research, information architecture, wireframing, and visual design in that order, without skipping steps.
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Project Overview :
MAC-G Energy Drink Landing Page is a web app project designed to create a bold and high-energy digital presence for the MAC-G energy drink brand. The goal was to design a visually compelling landing page that communicates the brand's power, performance, and identity targeting athletes and active lifestyle consumers. The design focuses on strong typography, dynamic product visuals, and a dark, aggressive aesthetic that reflects the brand's core values.
Problem Statement :
MAC-G Energy Drink lacked a strong digital presence that accurately reflected the brand's bold and high-performance identity. The existing touchpoints failed to communicate the product's unique value proposition to its target audience athletes and active lifestyle consumers. There was a need for a landing page that not only showcased the product visually but also drove user engagement and conversion through a clear, compelling, and energetic design experience.
Goals & Objective :
Design a visually striking landing page that authentically represents the MAC-G brand identity and appeals to its target audience.
Communicate the product's key benefits zero sugar, 200mg natural caffeine, and B12+ vitamins in a clear and digestible way.
Create a seamless and engaging user experience that guides visitors from awareness to action through strong calls-to-action such as "Shop Now" and "Watch Trailer."
Establish a bold, high-energy aesthetic using dark tones, dynamic typography, and angled product visuals that resonate with athletes and performance-driven consumers.
Deliver a responsive and modern web design that positions MAC-G as a competitive and credible brand in the energy drink market.
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MAC- G HERO SECTION DESIGN
Brand-forward web design for MAC-G Energy Drink. Focused on creating an aggressive, high-energy feel through dark tones, dynamic product mockups, and strong typography.
TOOLS USED
Figma
#Landingpage #Branddesign #ProductDesign
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