Olanrewaju Samuel
UI/UX Designer | Crafting intuitive Wed/mobile designs
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Good design is not Light Mode or Dark Mode Good design is clarity, usability, accessibility, and thoughtful decision-making.
The best interfaces aren't defined by their color theme they're defined by how well they help users accomplish what they came to do.
What's your take? Do you prefer Light Mode or Dark Mode or does it depend on the product?
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FreshRoute is a concept grocery delivery app designed for working-class families in Lagos, Nigeria. The project began with a real client brief Amaka, founder of a small delivery service in Surulere, whose customers had zero visibility into their orders after placing them.
They called her team up to 10 times a day just to ask "is my order coming?" The anxiety was not about slow delivery. It was about silence.
I designed a complete end-to-end mobile experience across 11 screens from splash screen and phone OTP login to product browsing, cart, payment, order tracking, and order history. Every screen was built through a deliberate process:
user research, information architecture, wireframing, and visual design in that order, without skipping steps.
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Project Overview :
MAC-G Energy Drink Landing Page is a web app project designed to create a bold and high-energy digital presence for the MAC-G energy drink brand. The goal was to design a visually compelling landing page that communicates the brand's power, performance, and identity targeting athletes and active lifestyle consumers. The design focuses on strong typography, dynamic product visuals, and a dark, aggressive aesthetic that reflects the brand's core values.
Problem Statement :
MAC-G Energy Drink lacked a strong digital presence that accurately reflected the brand's bold and high-performance identity. The existing touchpoints failed to communicate the product's unique value proposition to its target audience athletes and active lifestyle consumers. There was a need for a landing page that not only showcased the product visually but also drove user engagement and conversion through a clear, compelling, and energetic design experience.
Goals & Objective :
Design a visually striking landing page that authentically represents the MAC-G brand identity and appeals to its target audience.
Communicate the product's key benefits zero sugar, 200mg natural caffeine, and B12+ vitamins in a clear and digestible way.
Create a seamless and engaging user experience that guides visitors from awareness to action through strong calls-to-action such as "Shop Now" and "Watch Trailer."
Establish a bold, high-energy aesthetic using dark tones, dynamic typography, and angled product visuals that resonate with athletes and performance-driven consumers.
Deliver a responsive and modern web design that positions MAC-G as a competitive and credible brand in the energy drink market.
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MAC- G HERO SECTION DESIGN
Brand-forward web design for MAC-G Energy Drink. Focused on creating an aggressive, high-energy feel through dark tones, dynamic product mockups, and strong typography.
TOOLS USED
Figma
#Landingpage #Branddesign #ProductDesign
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