Oblik Digital
Framer websites for B2B engineering and service companies
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same company. reads completely different now.
the full vertex redesign, before and after.
in b2b tech, your site is the first filter before anyone reaches out.
turned a paragraph nobody reads into a section nobody scrolls past.
vertex services, before and after
"we don't want photos of the team on the site."
ok... so how do you show a team working together without showing the team?
built this with Claude: three editors with cursors writing and deleting real code, live. draggable, parallax, custom for vertex.
this is where Framer + AI is actually going.
before and after works better when the person reveals it themselves.
built a cursor reveal for the CTA of a cleaning consultancy site.
the reveal is liquid, because the whole brand is.
most B2B sites have the same "our process" section. four boxes, four numbers, four paragraphs nobody reads.
the client's method was their whole differentiator. a numbered list flattened it into what every competitor also says.
so i drew the actual flow as SVG paths and put it...