Noor Fatima
Direct Response Copywriter for eCommerce brands
New to Contra
Noor is ready for their next project!
It happens all the time. Someone likes the product.
Adds it to cart.
Then disappears.
Not because they don’t want it…
but because their brain doesn’t feel safe enough to buy.
Here are the 3 real psychological reasons:
1️⃣ Friction
The brain hates effort.
Even small friction feels big: too much scrolling
unclear information
confusing layout
slow loading
When the brain feels “this is work”…
it postpones the decision.
2️⃣ Doubt
People doubt themselves more than the product.
“Will it work for me?”
“What if it doesn’t look like the pictures?”
“What if I choose the wrong one?”
Doubt = hesitation.
Hesitation = no purchase.
3️⃣ Fear of making a bad decision
This is the strongest blocker.
People don’t fear the price.
They fear regret.
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Launch of Hydromate Mini Water Bottle
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Engaging Email Campaign for BellaPlush
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Copywriting for eCommerce Brands
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