Before putting more money into ads for a Shopify store, I like to review the product page experience.
Can shoppers understand the product quickly? Are delivery and returns clear? Do the photos answer real questions? Is checkout easy to reach on mobile?
Improving clarity and...
For many local businesses, a Google Business Profile is one of the first things potential customers see.
I usually start by checking categories, services, business hours, photos, reviews and whether contact details are consistent. Small accuracy and usability improvements can...
A landing page doesn't need to be complicated to convert better. It needs to answer the visitor's question and make the next step easy.
When reviewing a page for paid traffic, I look for a clear match to the ad, one primary CTA, an easy mobile contact experience, and reliable...
Clicks don't tell you whether Google Ads is bringing the right enquiries.
I recommend tracking both phone calls and form submissions, then reviewing lead quality—not just conversion totals. This gives you a clearer picture of what's working and where to improve.
If you'd like help...
🚨 3 Google Ads Mistakes That Could Be Wasting Your Advertising Budget!
Running Google Ads doesn't automatically mean generating quality leads. Even a well-funded campaign can underperform when a few important details are overlooked.
Here are 3 common mistakes I often recommend...