Noelia Remis
Online Business Manager | Marketing Ops & Consumer Behaviour
New to Contra
Noelia is building their profile!
The Neuro Coven (Solo founder build · Community for neurodivergent)
My role: Founder
Project description:
The Neuro Coven is a solo-built digital brand designed around the psychological needs of neurodivergent and highly-sensitive witches — an audience traditional marketing rarely accommodates. Built without a team, the brand applies the same dual-lens used in The Consumer Autopsy: marketing operations to ship sustainably as a solo founder, and consumer behaviour to design for an audience whose attention, energy and trust signals work differently from the neurotypical mainstream.
Skills:
- Community Engagement
- Email Marketing
- Product Design
- Copywriting
- Website Builder
Case File:
https://www.theconsumerautopsy.com/case-files/the-neuro-coven
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KitKat × Streamer Break (Twitch · Community-driven brand activation)
My role: Senior Creative Project Manager
Project description:
KitKat's "Streamer Break" campaign extended the brand's iconic "Have a Break" identity directly into Twitch creator culture. By encouraging streamers to take genuine on-air breaks during long sessions, the campaign turned a brand promise into a behaviour the audience could see happen live — pairing influencer activations with interactive giveaways and viewer-facing moments that made the brand feel like a natural part of the streaming experience, not an interruption.
Skills:
- Gaming
- Influencer Marketing
- Community Engagement
- Live Streaming Setup
- Content Planning
Case File:
https://www.theconsumerautopsy.com/case-files/kitkat-streamer-break
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Santander × LEC Dream Bot (Europe · Real-time technical activation)
My role: Senior Creative Project Manager
Project description:
Santander integrated into the League of Legends esports ecosystem through the Dream Bot — a real-time Twitch and Discord activation triggered by live in-game moments during the LEC Summer Split and Finals. Featuring promotional content with LEC host Sjokz and instant prize rewards for viewers, the bot turned passive broadcast viewing into active brand interaction, registered across 150 Discord servers, distributed 3,506 in-game reward codes and generated 8,821 community reactions.
Skills:
- Campaign Management
- Live Streaming Setup
- Influencer Marketing
- Discord Bot Development
- Event Management
Case File:
https://www.theconsumerautopsy.com/case-files/santander-lec-dream-bot
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Norauto Desafío Segunda Mano (Spain · Multi-platform creator campaign)
My role: Senior Creative Project Manager
Project description:
Norauto faced a perception problem: second-hand car buying is associated with risk, deception and boredom for younger Spanish audiences. The "Desafío Segunda Mano" campaign reframed it as entertainment — featuring creator Guanyar across live IRL Twitch streams from a Norauto workshop, plus integrated YouTube, TikTok and Instagram content. By turning a transactional, anxiety-laden category into something watchable, the brand earned engagement it couldn't have bought through traditional advertising.
Skills:
- Campaign Management
- Live Streaming Setup
- Event Planning
- Influencer Marketing
- Community Outreach
Case File:
https://www.theconsumerautopsy.com/case-files/norauto-desafio-segunda-mano
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Magnum Pleasure Treasure Hunt (Netherlands · Live Twitch activation)
My role: Senior Creative Project Manager
Project description:
Magnum's "Pleasure Treasure Hunt" was a live Twitch activation introducing a premium ice cream brand to the Dutch gaming community — a non-endemic category making an unfamiliar entry. Through influencer-led streams, interactive challenges and gamified reward mechanics, the campaign earned permission to belong in a space that doesn't naturally accommodate dessert brands, positioning Magnum as a fun, gaming-adjacent snack rather than an intrusion.
Skills:
- Event Management
- Customer Engagement
- Live Streaming Setup
- Community Engagement
- Influencer Marketing
Case File:
https://www.theconsumerautopsy.com/case-files/magnum-pleasure-treasure-hunt
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Foot Locker × PUMA × Gen.G (Seoul, South Korea · In-store activation)
My role: Senior Creative Project Manager
Project description:
PUMA and Gen.G partnered with Foot Locker on a multi-platform Seoul activation built around two existing strands of Korean youth behaviour: photo booth culture and trading card collecting. Rather than imposing a Western esports playbook onto the Korean market, the campaign integrated into rituals fans were already performing — turning a basketball-and-gaming brand crossover into a culturally native fan experience.
Skills:
- Consumer Profiling
- Consumer Research
- Event Management
- Logistics Management
- Influencer Marketing
Case File:
https://www.theconsumerautopsy.com/case-files/foot-locker-puma-geng-seoul
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Kia × LEC Community Tournament (Multi-country grassroots esports)
My role: Senior Creative Project Manager
Project description:
Kia powered the LEC Community Tournament, a grassroots League of Legends competition engaging esports fans across multiple European countries. With LEC casters Caedrel and Drakos hosting, a full tournament journey from regional qualifiers to live finals at the LEC Studios in Berlin, and a community-built progression structure, the campaign positioned Kia as a genuine supporter of European esports talent — not just a top-tier sponsor logo.
Skills:
- Influencer Marketing
- Live Streaming Setup
- Content Marketing
- Streaming Platform
- Logistics Coordination
Case File:
https://www.theconsumerautopsy.com/case-files/kia-lec-community-tournament
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KitKat × Popcorn Tour (France · Pop culture festival activation)
My role: Senior Creative Project Manager
Project description:
KitKat brought its "Have a Break" identity to the Popcorn Tour, a major French pop culture and entertainment event connecting the brand with a young, digital-native audience. Interactive on-site installations, influencer collaborations and multi-platform amplification turned a stationary brand presence into a live, streamable cultural moment — proving that a 90-year-old chocolate bar could earn relevance in gaming and streaming culture without forcing the entry.
Skills:
- Campaign Management
- Event Management
- Influencer Marketing
- Content Marketing
- Gaming
Case File:
https://www.theconsumerautopsy.com/case-files/kitkat-popcorn-tour
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LG × Let's Play Event (Paris · Korean culture and esports activation)
My role: Senior Creative Project Manager
Project description:
LG Electronics hosted "Life's Good, Let's Play" in Paris — an event celebrating Korean culture and esports while showcasing LG UltraGear gaming monitors. Built around influencer-led content, cultural activities and on-site gaming experiences, the event positioned LG within both the European gaming community and the broader cultural moment of Korean entertainment crossing into Western mainstream attention.
Skills:
- Event Management
- Campaign Management
- Partnership & Collaborations Outreach
- Influencer Marketing
- Advertising
Case File:
https://www.theconsumerautopsy.com/case-files/lg-lifes-good-lets-play
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SEAT × MAD Lions (Spain · Casa SEAT, Barcelona)
My role: Senior Creative Project Manager
Project description:
SEAT partnered with MAD Lions to build authentic brand presence in esports through two complementary activations in Barcelona. Premium fan experiences at Casa SEAT — meet & greets, an esports masterclass — were paired with The Lions Games, a full-day branded tournament where influencers competed in esports-inspired challenges built around SEAT car features. The combined campaign turned a legacy automotive brand into a credible participant in esports culture.
Skills:
- Campaign Management
- Branding
- Creative Direction
- Influencer Marketing
- Storytelling
Case File:
https://www.theconsumerautopsy.com/case-files/seat-mad-lions
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KitKat × LFL Esports (France · Multi-year campaign)
My role: Senior Creative Project Manager
Project description:
KitKat cemented its "Have a Break" identity in French esports through multi-year activations at the Ligue Française de League of Legends. Immersive Break Zones at live events, cosplay-led sampling, behind-the-scenes video series, and influencer integrations with Webedia, Riot Games and OTP casters extended a 90-year-old brand into a digital-native cultural moment.
Skills:
- Campaign Management
- Event Management
- Influencer Marketing
- Full Production
- Live Streaming Setup
Case File:
https://www.theconsumerautopsy.com/case-files/kitkat-lfl-france :
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