Noelia Grasso
Photographer · Hybrid Visual Creator & Model Evaluator
For the challenge, we conceived a fictitious malt brand, a nutritious and sweet beverage with no added sugars. Cristian had the idea of creating a malt commercial, so we decided to embark on a design from scratch.
I believe human guidance is present in every single step of the process, right from the first prompt, starting with the need to showcase something we identify with. How to execute it is part of the sequence of decisions we made along the way.
We began with a generic prompt to see what would happen. We analyzed the initial label layout proposed by the model and guided it through modifications that led to a final result very far removed from those early versions. There was a clear need for less artwork on the label to keep the focus on what truly mattered, ensuring the label design wasn't strictly straight. We also guided the model to move the bottle away from the standard beer bottle design it initially proposed, softening straight lines to bring a sense of warmth and approachability to the design, and ensuring the cap was rendered as a screw-cap. There was also human guidance involved in the final shot of the video where we present the brand, explaining to the AI how to achieve the specific effect we imagined with the soil.
This is, therefore, our submission for the Envato challenge.
@Envato
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My submission to Renoise Challenge
Tittle: Inextinto
It is a cinematic haiku that follows the spiral of an ammonite through different eras. It represents an existential question.
For this project, the first thing I focused on was the script, using Claude AI to optimize the prompts. Thanks to the Renoise canvas with Seedance 2.0, I was able to recreate each scene. The final edit with voiceover and music was completed in Adobe Premiere.
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Same product, two brand identities 🌿✨
This piece explores how background —color, texture, atmosphere— can completely reshape the perception of the same packaging: from mystical and deep to ethereal and luminous.
The process involved multiple prompt iterations to get each environment to communicate a specific brand feeling, while staying coherent with the real product.
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Esta pieza explora cómo el fondo —color, textura, atmósfera— puede reposicionar por completo la percepción de un mismo envase: de lo mÃstico y profundo a lo etéreo y luminoso.
El proceso implicó múltiples iteraciones de prompt hasta lograr que cada entorno comunicara una sensación de marca especÃfica, sin perder coherencia con el producto real.
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Three outputs. One prompt. No edits.
Generated entirely with AI using Hailuo. Same prompt, three different interpretations — no post-processing, no adjustments.
What changes when nothing changes?
The model doesn't always arrive at the same place even when it starts from the same point.
That's also part of the process.
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