Nitin Koli
Principal Product Designer building simple, scalable product
Ready for work
Nitin is ready for their next project!
Evolved Dream11’s core fantasy journey across 10 years, from match discovery and contest selection to team creation and live match tracking. Shipped category-defining experiences like Live Scorecard, Compare Teams, Lineups View, and Fantasy Commentary, with key features reaching up to 85% adoption among match-active users.
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Evolved Dream11’s Home experience across multiple iterations, balancing discovery, relevance, and limited screen real estate across key user and business needs. Key work included integrating DreamSale, improving lower-tier match discovery with highlighted players, and redesigning My Matches access.
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Built Dream11’s tokenized design system from scratch, creating a shared foundation of tokens and reusable components with Figma-to-code sync via the Figma API. Delivered v1 in ~6 months with a 3-designer, 3-engineer team, reducing handoff friction, QA back-and-forth, and UI inconsistency.
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Launched a social sports watch-along platform from concept to production in ~2 months, pivoting Dream11’s product after the RMG ban. Reached 7M+ weekly active users with 19.8 min average daily time spent, through live streaming, social interaction, and real-time match engagement.
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